Recruiter at Primo Hiring Solutions
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Brand Manager - Retail (2-7 yrs)
Brand Management, developing and executing effective marketing programs for achieving brand and business objectives
-Conceive, plan & implement marketing programs/initiatives, Identify & adopt best practices in ecommerce marketing, undertake creative digital campaigns.
- Work closely with the Senior management for building and strengthening all the brands that the organization endows across the international market and social media platform like amazon, ebay, facebook, twitter, instagram, coupons and other similar platforms.
- Partner with the Purchase, Sales, Operations team and technical team in devising marketing projects undergoing, strategic trade initiatives, trade related activities, understand marketing treads, competition analysis, competitors activities and to enable sales department achieve their targets/ goals.
- Manage external vendors
- Responsible for all promotional activities such as (Social media, digital marketing, product catalogues, referral marketing etc).
- Proficiency in speaking, reading and writing in English. Excellent Communication skills.
- Responsible for content writing, creating writing etc. for the product including creative briefs, internal reviews, proofing, editing etc.
- Maintain updated knowledge of consumer behaviour, products, competitive position and related market trends and drivers.
- Defines and proposes brand positioning and strategy, including definition of marketing mix, consumer target groups, pricing, etc based on depth market research and analysis.
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