About

- Our client is a children's personal care brand curated with love for your little ones which provides safe and effective products that could clean, nourish and nurture them.

- Our client has created safe personal care products using unique formulations with nature-derived and toxin-free ingredients for kids and teenagers focusing on authentic, scientific and sustainable methods.

- Their mission is to create products that parents could allow their children to use, with confidence.

- All the products were subjected to the extremely stringent - Parent test'. Upon passing, they were submitted to the various international regulatory bodies for their testing and approval.

- Today, all the products are Australian Certified Toxic-Free and Allergy Certified by SCA, a safe and unbiased authority that certifies a product only when it passes its strict guidelines.

- Our client believes in giving back! They want to be a purpose-led brand and leave safer planet for the future generation. All their packaging is completely recyclable. The team has also tied up with a large recycling plant to remove a ton of plastic from the environment every month.

Job brief

- They are looking for a Brand Manager to help them grow their reputation in the market and appeal to a larger audience.

- Your responsibilities include analyzing consumer insights, crafting plans for our creative team and developing guidelines to promote our company across various channels. To be successful in this role, you should have extensive experience with brand management and a good understanding of our industry.

- Ultimately, you will ensure the company's brand message and tone are consistent across all online and offline channels.

 Responsibilities :

- Gather feedback from sales and analyze consumer behavior to define the company's positioning

- Craft the brand's differentiation strategy

- Create guidelines that define the company's voice both online and offline (including terminology and slogans)

- Brief the creative team about marketing projects they- ll be working on (for example ebooks, email campaigns and advertising banners)

- Conduct competitive research to identify the brand's strengths and weaknesses

- Design promotional campaigns for new products and markets

- Develop their social media strategy

- Assess the performance of the advertising campaigns and events

- Analyze market trends and identify new opportunities and challenges

Desired Candidate Profile

- Work experience as a Brand Manager or similar role in Marketing

- Portfolio of brand-building projects

- Excellent understanding of the full marketing mix

- Experience developing marketing strategies based on market segmentation

- Data-driven thinking

- Creativity

- Strong communication and writing skills

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.