Executive at Flexability
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Brand Manager - Marketing - Media (5-8 yrs)
Brand Manager position - Zee Ganga
Scope of the Job: He/She will be brand lead for the brand for Zee Ganga and manage the end-to-end marketing operation for the Business Unit. The lead needs to conceptualize the overall marketing plan for the channel and execute it for the desire outcome. The success matrix of the role would be to enhance all brand KPIs such as TOM, brand consideration, Brand equity score and NPS.
Key Deliverables :
1. Drive brand KPIs such as TOM, brand consideration, Brand equity score and NPS.
2. As a brand custodian, oversee channel packaging and on-air brand communication
3. Manage 360-degree marketing campaign of various new launch and program
4. Conceptualize and drive consumer engagement program-On-air and on-ground
5. Partner with consumer insight team to develop a robust understanding of the TG.
6. Brand Solution: Create new avenues for Sales Integration.
7. To ensure implementation of initiatives directed towards generating additional sources of revenue.
8. To ensure cost savings and increase perception by maximizing alliances and partnerships.
Job Challenges :
- Creating alliance partners for long term cost savings and increasing contact points for customers without increasing investments.
- Enhancing Brand Equity & Brand Recall.
- Constant innovation in terms of media & marketing strategies to keep ahead of competition.
Requisite Essential :
- POST GRADUATION IN MARKETING / MBA MARKETING FROM A PREMIER BUSINESS SCHOOL
Qualification :
- Business Acumen
- Customer Focus
- Creativity and Innovation Talent-lead Behaviours
- Collaborative Team Work
- Planning & Organizing
- Result Orientation
- People Management
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