Manager at Smart4Talent - A Brand of Dangi Digital Media LLP
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Brand Manager - Marketing (5-10 yrs)
1. Category Business Planning : Analyze macro environment trends, consumer behaviors, internal business imperatives, industry scenario to conceptualize region wise volume projections
2. Brand Planning : Analyze MR data for growth prospects, change in brand positioning, brand health
3. Portfolio Planning : Analyze industry trends, market competitiveness of products and SKUs, consumer requirements etc. to identify gaps in the current brand portfolio
4. New Product/ Product Extension Planning, Development and Launch : Gather inputs from consumer insights, coordinate for Consumer Preference Testing & initiate new product launch
5. Brand Communication, Development and Execution : Prepare communication brief detailing the need for brand communication, priority market and target segment for the communication
6. Trade Promotion (Domestic Market) : Evaluate need for trade promotion by analyzing purchase pattern of wholesale distributors and competitive landscape for trade promotion schemes;
7. Consumer Promotion (Domestic Market) : Conceptualize consumer promotion schemes and co-execute with agencies
8. Brand Plan Review : Evaluate the effectiveness of brand communication, trade and consumer promotions and overall brand health by conducting variance analysis
9. Consumer Complaint Redressal : interact with customers to identify the root cause of market complaints, and coordinate with various functions to address consumer complaints
10. Market Research Conceptualization and Execution : Participate in field work related to market research to obtain first-hand consumer insights
11. Market Research Findings Implementation : Participate in identification of key trends from the market research report and usage of key trends for building brand initiatives
12. Media Activation : Plan and prepare the brief for event activation, and plan execution with agencies
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