Associate Consultant at Quadrangle
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Brand Manager - Internet/Online (8-12 yrs)
Role & Responsibilities:
- Developing strategies for the brand in alignment with overall business plans
- Plan strategies and execute marketing plans to establish and maintain brand presence in the market
- Responsible for strategizing and implementing media across ATL, BTL and Digital
- Coordinating with advertising agencies and research agencies, to develop suitable brand initiatives to position the brand.
- Conduct competitive strategic analysis, consumer segmentation, and consumer insights
- Providing strategic guidance to the team develop strategies for detailed marketing plans and execution
- Overseeing Annual plans, budgets on brands
- Manages direct marketing campaigns, advertising, sales collateral, press releases and executive presentations
Requirements
- MBA from Tier 1 Institute
- Overall 8+ years experience post MBA
- 4+ Years of experience in Brand Management, Brand Strategy & Planning
- People Management experience of 2+ Years
- Extensive exposure to TVC's, Media Planning & Management
- Proven expertise around consumer insights and market intelligence
- Understands Internet business, digital product ecosystem
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