Roles & Responsibilities:

Analyze how our brand is positioned in the market and crystallize targeted consumers insights

Take brand ownership and provide the vision, mission, goals and strategies to match upto

Translate brand strategies into brand plans, brand positioning and go-to-market strategies

Lead creative development and create motivating stimulus to get targeted population to take action

Establish performance specifications, cost and price parameters, market applications and sales estimates

Measure and report performance of all marketing campaigns, and assess against goals (ROI and KPIs)

Coach the team and get the best from everyone

Monitor market trends, research consumer markets and competitors- activities to identify opportunities and key issues

Oversee marketing and advertising activities to ensure consistency with product line strategy

Monitor product distribution and consumer reactions

Anticipate bottlenecks

Brainstorm new and innovative growth strategies

Align the company around the brand's direction, choices and tactics

Requirements:

Proven working experience as brand manager

Drive for results and leaderships skills

Excellent understanding of the full marketing mix

Highly creative with ability to think out of box

Experience in identifying target audiences and devising campaigns that engage, inform and motivate

Proven ability to develop brand and marketing strategies and effectively communicate recommendations to executive management

Strong analytical skills and data-driven thinking

Advanced communication and interpersonal skills

Up-to-date with latest trends and marketing best practices

Comfortable working with numbers, metrics and spreadsheets

Excellent command of the English language

Masters degree in marketing or a related field

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