Vertical Head - Automobile at Boyen Haddin
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Brand Manager - Heavy Duty Products (4-9 yrs)
Automotive company and has headquarters in Gurugram, Haryana, India.
Designation: Brand Manager
Level - M3-a
Purpose :
This position exists in order to promote the Heavy Duty products (parts, lubricants etc) & Non Automotive Engines (International and Domestic Markets)with external stakeholders, within the limits of designing, developing & rolling out communication holistic multi-media & multi-touch-point programs.
External Interface :
- Creative Agency (40%) + BTL Agencies (20%)+
- Media Agency + PR Agency + Print Agency + Digital agency
Role inside function :
Brand Team members
Co-ordinate with Events & Activation members and Digital member to ensure smooth roll-out of the program
Role outside function :
Aftermarket, EMT, S&M, HR & Admin, Manufacturing, Technology, Finance & IT (All BU)
Knowledge :
- All at working knowledge
- Knowledge of HD and NAE- strategic direction & plans
- Understanding of Media platforms & their relevance / effectiveness
- Flair for understanding creativity & communication
- Ability to create structured & detailed program proposals.
Pujanjali Jena
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