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11/04 Savita
HR Partner at ITC Imperial

Views:1194 Applications:303 Rec. Actions:Recruiter Actions:121

Brand Manager - FMCG (5-7 yrs)

Hyderabad/Vijayawada Job Code: 70362

Position: Brand Manager Accountable to: General Manager Supervises: Brand Marketing Group



Objective: To help achieve 100% of annual revenue, cost, and profit objectives.

Responsibilities : 


Leadership : 


- Directly in-charge of leading and organizing the India Brand Marketing Group (BMG) to address profit and business objectives of the categories/brands of IPI India. Strategy 


- Recommends to GM category strategies: aligning them with short, mid, and long-term business directions and identified organizational competencies vis--vis competitive review of category/industry; align development thereof Implementation/Execution


 - Facilitate and monitors project/program recommendations/completion, champion strategies/recommendation implementation through specific programs


- Identify key people for projects; allocate/assess resources vs. strategies/plans


- Influence trade/industry groups for partnerships and translate trade imperatives to strategic/equity plans Planning


 - Recommends to GM marketing/business goals; identify/mobilize resources to attain objectives; developing overall BMG's strategic category/brand directions. 


Resource Management :


 - Maximize A&P funds and technical resources as well as monitoring and reporting of understanding department/people SWOT when assigning work. 


Finance :


- Managing costs, pricing and budgets to achieve Category/brand profit goals aligned with corporate objectives. 


Analytical


 - Recommends identified research needs; coordinates design, execution and analysis of research groups/agencies; lead in market research programs


- Identify market trends influencing business results; draw conclusions (quali/quanti) and clarify findings/conclusions with data- integrate cross-category learning to optimize results


Initiate action based on analysis when required

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

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