Vice President at Topgear Consultants
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Brand Manager - FMCG (4-5 yrs)
The opening is with a leading FMCG company in Bangalore.
Brand Manager
- Development of key brand programs in conjunction with Values Based brand proposition.
- Develop, execute and track the Branded Content & Connection plans for all Integrated Campaigns
- Implement marketing plan for all the brand and define & refine portfolio strategy (new launches, core brands, category/brand growth).
- Manage various product portfolios and analyse consumer and market data in order to develop our positioning, offering and marketing approach for growth across all product portfolio.
- Responsible for Marketing Budget and ensure brand programs are delivered on time and brand compliance to government and industry regulations are met.
- Coordinate all tactical aspects of brand marketing program development & manage execution in a market, including communication program to the field, customers & internal sales teams to cascade message.
- Manage Commercial Agencies to develop and execute all Integrated Campaigns, Branded Content Plan & Connection Plans. Plans & ensures marketing support to ensure achievement of agreed top line and bottom line targets.
- To develop and deliver Annual marketing/ category/brand plan in respect of volumes, marketing campaigns and directly accountable for the development of employees.
- Develop marketing budgets in terms of ATL/ BTL, market/consumer research objectives with regard to existing and new products and initiate market research.
- Extraordinary communication & relationship skills including the ability to collaborate cross-functionally both up & down within the organization.
- Ability to continuously re-prioritize & adapt to change & effective at managing change.
- Strong analytical skills, ability to distill insights & propose relevant recommendations.
- New Products Launches with new packaging, Implement Vision and Values of the Group in the Businesses.
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