HR Recruiter at Thought At Work
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Brand Manager - FMCG (3-7 yrs)
JOB TITLE: Brand Manager REPORTS TO: Marketing Manager
DEPARTMENT: Marketing LOCATION: Bombay
Requirements:
BSc/BA in Marketing, Communication, Business or related field; Master- s/MBA is a plus
Experience : 3+ years FMCG marketing experience required, digital marketing exposure required, experience in foods preferred
JOB PURPOSE: We are looking for an energetic Brand Manager to help launch a new brand in snack foods. The candidate will be brainstorming ideas to meet sales and marketing objectives, drive execution of plans and report on campaign results. Will also be involved in the product development process.
This role, requires an individual who is creative and results oriented. Attention to detail, an analytical mind with the occasional bit of sideways thinking are essential to this job. Experience with digital marketing is a must, experience with foods is a plus. If you- re also an excellent communicator and team player, we- d like to meet you.
DIMENSIONS OF THIS ROLE:
1) Developing and implementing strategies to increase sales - online and physical retail
2) Present and execute creative ideas for marketing activities
3) Help develop and optimize marketing campaigns (product launching and promotion)
4) Analyzing data to report on brand growth
5) Brand custodian for all marketing material
6) Coordinate sales, product development and other teams
7) Track budgets with an eye towards maximizing gains and reducing costs
8) Analyze industry, competition and market trends
9) Prepare reports on brand performance and sales
Key Behavioral Competencies Required:
1) High energy
2) Diligence
3) Proactiveness
Experience/Knowledge/Technical Skills Required:
- Knowledge of product management (pricing, packaging, distribution and positioning)
- Ability to analyze data
- Organizational skills, experience meeting tight deadlines
- Excellent communication and teamwork skills
- Results-driven attitude
- A creative mindset
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