Senior Associate at Strat-Board Services
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Brand Manager - FMCG (2-4 yrs)
Conceptualize and execute social media campaigns for the brand, in collaboration with other departments within the organization.
- Apply an understanding of the brand, its USPs and its target audience(s) in all aspects of social media marketing and ensuring consistent messaging across all social media platforms and tools.
- Lead the acquisition of customers / leads in the digital space and use digital tools to support other departments- lead acquisition activities.
- Source content for social media accounts, managing queries in a timely manner and coordinating with other departments for follow up.
- Guiding the development of creative visuals - including photographic and video - for use on digital platforms.
- Day-to-day management of the brand's social media accounts, including Facebook, LinkedIn, YouTube, Instagram and others, in keeping with the overall marketing goals and objectives of the organization.
- Working closely with other teams to track the effectiveness of campaigns and maximize their performance to achieve optimal ROI.
- Monitoring, capturing and reporting relevant performance metrics for the brand's campaigns.
- Updating and maintaining the brand's website, including landing pages used for campaigns.
- Responsible for online reputation management.
- Responsible for monitoring and moderating online groups / discussion platforms, in coordination with other departments within the organization.
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