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15/11 Astha
HR at Next Leap Advisory

Views:352 Applications:112 Rec. Actions:Recruiter Actions:14

Brand Manager - Education (4-7 yrs)

Delhi Job Code: 53407

Responsibilities :

- Set up and execute the brand strategy across offline and digital channels. Work with internal and external stakeholders to set up and build the overall communication strategy

- Identify target audience and understand their triggers and barriers for upskilling. Articulate the USPs of the brand to address the triggers and barriers of the brand

- Conceptualize and create marketing calendar based on the marketing objectives

- Identify key target audiences and create monthly marketing campaigns for these segments with customized value propositions

- Work with the performance marketing, social media, communities and design team to operationalize and run these marketing campaigns end to end

- Work with cross-functional teams like product, operations and support to drive these marketing campaigns

- Work with external agencies (Creative, media planning, etc.) to drive online and offline campaigns across media channels as per the timelines and schedules

Requirements:

- 5+ years of brand management experience in large consumer brands

- Strong ability to understand consumer behaviour and identifying triggers and barriers in the purchase process

- Experience in the B2C/consumer brands, preferably in a high involvement category would be preferred

- Prior experience in customer activation & Digital is an added advantage

- Prior experience in conducting customer research studies is an added advantage

- Good analytical skills and an inquisitive nature.

- Excellent communication skills

- Able to work independently in extremely fast paced, team environment; entrepreneurial mindset

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

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