Job Title: Brand Manager / Digital Marketing Specialist

Location: Bangalore, India

Experience Required: 4+ years

Domain: FMCG

Job Overview:

The Brand Manager / Digital Marketing Specialist will take ownership of building and enhancing Coffee brand identity, with a special focus on digital marketing strategies. The ideal candidate will have a strong background in the FMCG sector, a deep understanding of consumer trends, and expertise in crafting and executing marketing campaigns that drive growth and customer engagement.

Key Responsibilities:

Brand Management:

- Develop and execute comprehensive brand strategies to strengthen presence in domestic and international markets.

- Define and maintain a consistent brand voice and visual identity across all marketing channels.

- Monitor brand performance, customer perception, and competitor positioning to identify opportunities for differentiation.

Digital Marketing Strategy:

- Plan, develop, and implement effective digital marketing campaigns across platforms including social media, email, website, and online advertising.

- Optimize campaigns to drive traffic, engagement, and conversions, leveraging analytics to refine strategies.

- Manage content creation, including blogs, videos, social media posts, and other creative assets, ensuring alignment with brand messaging.

- Conduct A/B testing and performance analysis to ensure maximum ROI on campaigns.

Market Research and Consumer Insights:

- Analyze market trends, customer behaviors, and competitor activities to identify growth opportunities.

- Conduct surveys, focus groups, and research to gather insights for product positioning and marketing strategies.

- Collaborate with the sales and product teams to incorporate customer feedback into brand development.

Collaboration and Team Leadership:

- Coordinate with cross-functional teams including sales, operations, and creative agencies to ensure seamless execution of marketing initiatives.

- Mentor junior team members or external consultants, providing guidance and feedback to improve project outcomes.

- Performance Tracking and Reporting:

- KPIs for campaigns and marketing initiatives, track performance, and prepare detailed reports for stakeholders.

- Leverage tools like Google Analytics, social media insights, and CRM platforms to assess campaign effectiveness.

Desired Candidate Profile:

Qualifications and Experience:

- Bachelor's or Master's degree in Marketing, Business Administration, or a related field.

- Minimum of 4+ years of experience in brand management and digital marketing, with a strong focus on the FMCG sector.

- Proven track record of successfully managing marketing campaigns and brand-building initiatives.

Skills and Competencies:

- In-depth knowledge of digital marketing tools and platforms such as Google Ads, Meta (Facebook/Instagram) Ads Manager, SEO, and email marketing.

- Strong creative and storytelling abilities to craft compelling brand narratives.

- Excellent analytical skills with the ability to interpret data and translate insights into actionable strategies.

- Proficiency in social media management tools, content management systems, and design software (e.g., Canva, Adobe Creative Suite) is a plus.

- Strong project management skills with the ability to manage multiple campaigns and deadlines.

Personal Attributes:

- Passionate about coffee and sustainable living.

- Proactive, innovative, and result-oriented mindset.

- Strong communication and interpersonal skills to engage with internal teams and external stakeholders.

- Eager to learn, adapt, and stay updated with the latest trends in FMCG and digital marketing.