HR Manager at Yo HR Consultancy
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Brand Manager - Cosmetics/Beauty Products (3-7 yrs)
Brand Manager
Location - Mumbai, Maharashtra, India
Experience - 3-7 years
Must Have :
- 3+ years of experience in e-commerce and/or beauty industry marketing and sales
- Proven track record of driving D2C sales and customer acquisition
Job description :
- Develop and execute marketing and sales strategies for the D2C beauty brand, including email marketing, social media, content marketing, and influencer partnerships
- Manage the day-to-day operations of the D2C channel, including website maintenance, order fulfillment, customer service, and inventory management
- Analyze customer data and trends to inform strategy and optimize performance
- Collaborate with the product development team to ensure a cohesive brand message and product offering
- Work with external agencies and vendors to execute marketing campaigns and initiatives
- Set and track key performance indicators (KPIs) to measure the success of the D2C channel
- Stay up-to-date on industry trends and best practices, and identify opportunities for innovation and growth
- Strong analytical and data-driven decision-making skills
- Excellent communication and project management skills
- Experience with email marketing, social media, and content marketing
- Experience with e-commerce platforms and tools (e.g. Shopify, Google Analytics)
- Experience working with influencers and developing influencer partnerships
- Bachelor's degree in Marketing, Business, or a related field preferred
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