Senior Executive Data at Character Sketches
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Brand Manager (10-15 yrs)
This position strives to build the category, influencing opinion and behavior via integrated marketing efforts with a strong role for digital. The position incumbent will over-see marketing initiatives for a branded segment with aggressive growth ambitions. The position will be based in Mumbai.
Objectives of this Role
- Establish positioning and develop marketing plans with specific objectives across different channels and segments in tune with the long term strategy
- Lead the execution of marketing programs, leveraging external/ internal support and driving collaboration
- Identify customer insights, consumer trends, and marketing best practices to build successful strategies
- Create, maintain, and conduct analysis, reporting across multiple platforms and extract key insights/learnings for future campaign development and go-to-market strategies
- Partner with retail/trade team, to design, robust retail driven initiatives
ROLES & RESPONSIBILITIES:
- Leading and managing.
- Planning and organizing.
- Researching and reporting.
- Coordination and compliance.
- People.
EDUCATION AND WORK EXPERIENCE
- Graduation with knowledge of digital marketing.
- Total work experience of 10- 15 years.
- Worked in marketing in a brand management role (preference) OR at a digital agency OR at a full service mainline agency with digital experience too.
- Has worked with creative teams in any earlier role.
- Proven success and track record with ideas, execution & measurement of initiatives
- Understanding of media & planning.
- Experience with handling brands that are premium, lifestyle oriented, high end youth fashion, luxury, beauty, cosmetics, youth driven brands
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
