Recruitment Specialist at Hireologist
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Brand Leader/Senior Manager/Assistant General Manager - eLearning (5-7 yrs)
Position Title: Brand Leader (Senior Manager/AGM)
Location: Kota
Experience: 5+ Years
Industry: E-Learning Industry
CTC: 18-20LPA
Key Responsibilities:
1. Brand Strategy Development:
- Define, develop, and execute the brand's vision, mission, and values in line with business objectives.
- Create a comprehensive strategy to position the company as a leader in the EdTech industry.
2. Market Research and Insights:
- Conduct market analysis to identify industry trends, competitor activities, and audience behavior.
- Translate insights into actionable branding initiatives tailored to target audiences.
3. Brand Communication:
- Develop compelling messaging and narratives to emphasize the company's unique value proposition.
- Oversee the creation of brand assets, including logos, taglines, visuals, and tone guidelines to maintain brand identity.
4. Campaign and Content Oversight:
- Work with marketing and creative teams to design and execute multi-channel campaigns (digital, social, print, events, etc.).
- Monitor and evaluate campaign performance to ensure alignment with brand goals.
5. Stakeholder Collaboration:
- Collaborate with cross-functional teams (product, sales, and customer experience) to ensure consistent brand representation.
- Build partnerships with influencers, educators, and media to enhance brand visibility.
6. Brand Governance Position Title: Brand Leader (Senior Manager/AGM)
- Establish and enforce brand guidelines to ensure consistency across all platforms and touchpoints.
- Regularly audit brand performance and implement necessary improvements.
