Job Description : Brand Leader

Parent Job Family : Marketing 

Job Family : Marketing 

Short Title : Brand Leader 

Job Description / Capsule : 

- The incumbent will be responsible for managing a portfolio of products to strategically optimize product life cycle, build & maintain key customer relationships. The position holder is also responsible for providing support to the brand with specific focus on Strategic Marketing, communications, content development, planning and executing promotional events, market information system/ Market Intelligence, and developing and managing key customer relationships with the objective of demand generation. 

- The above should be sustainable, process driven and aligned to the regional/ global strategies. 

- At the same time, ensuring that the business has a highly differentiated image amongst practice leaders in different segments of the category /related market. 

- The position of Brand Leader is responsible for building close working relationship with SLSMs, FLSMs and Sales Representative and SFE team, along with the internal teams. Defining priorities and providing direction to achieve ambition and targets become one of the key areas for the incumbent to focus on.

Objective Critical actions Measures (QQA)

Building Brands / Therapy : 

- Achieve Market Share objective, bottom-line targets, top line & profitability

- Analyse market conditions and forecast sales and market share.

- Continually provide customer feedback and macro view of the market through designated meets to achieve company's Long, Medium and Short term marketing plans

- Percentage increase in market share for portfolio

- Achievement of sales targets

- Review of strategies with functional head

- Cost vs budget analysis

Completion of product strategic and tactical Plans, and Monitors the implementation

- Reviews market assumptions and plans.

- Ensures market model are in line with global templates / standard Brand Plan template

- Validates sales and market share developments for products.

- Monitors sales and product supply, ensures forecasts are adjusted as necessary.

- Tracks implementation plan with senior sales management to ensure achievement of targets.

- Regular reviews of global templates and marketing guidelines

- Review of strategies with functional head

- Reports on crisis management as applicable

- Achievement of budget spending according to plan

- Regular forecast adjustment such that forecasting desired accuracy

Relationship building with key external stakeholders, and builds AZ networking

- Works to identify the key stakeholders and KOLs in the therapeutic area

- Establishes regular contact with key stakeholders, especially KOLs.

- Systems in place for targeting key stakeholders and KOLs

- Achievement of agreed number of contact and receives product/brand manager contact reports

- Take feedback from key stakeholders and KOLs

- Maintain and improve systems and processes 

- Tracks monthly performance vs budget, and analyse reasons for gaps.

- Completes and submits monthly summary of performance, including activities and A&P against the plan.

- Streamlines reporting system and re-evaluate the necessity of reports as required.

- Ensures completion of expense reports by team.

- All reports submitted are accurate, data interpreted (actual vs budget)

- New improvements/initiatives in place

Development of an effective team, and ensure cross-functionality

- Facilitates cross-functional team effectiveness with support departments to ensure successful delivery of strategy (including brand team meetings).

- Interaction in team is positive and works as part of the team, behaviours are consistent with AZ performance culture

AstraZeneca Job Profile : 

- Ensures regular interface with sales management team to get feed-back on execution of marketing initiatives/tools.

- Ensures best practice examples and learning are shared with the team and colleagues.

- Maintains good interpersonal relationships.

- Manages and resolves conflict issues within the team and cross-functionally.

- Takes responsibility for own personal development.

- High level of observable cross-functional interaction

- Systems in place to capture the best practice examples

- Takes responsibility and the initiative to find ways for self-improvement, ensures development plan in place

- Plans and attends training and development programmes

- Full attendance at the meetings and clear strategic outputs are captured

- Adherence to AZ and industry code of conducts, ethics and code of marketing practice

- Ensures compliance from all staff to guidelines, codes, policies and procedures.

- Ensures compliance with AZ code of conduct.

- Ensures that company confidentiality is maintained (i.e. intellectual property, product, strategic and salary information).

- Discloses potential breach of codes or conducts.

- No non-compliance issues raised with local and global policies and procedures

- Less than 2 complaints from competitors against marketing practice

- No breach of confidentiality

- All disclosures are investigated and resolved

Strong Alignment to sales functions.

- Strong Alignment to sales functions.

- Collaboration with Sales team for effective and result oriented execution

- Typical People Management Responsibility (direct / indirect reports)

- Approximate number of people managed in total (all levels)

Matrix Manager - (projects/dotted line) : Manager of a team

Grandfather (manager of a manager)

What is the global remit? (how many countries will the role operate in?)

Operates in :

- Own country

- Another country 

- 2 or 3 countries at a minimum of 40% of time

- 4 or more countries at a minimum of 40% of time

- Remit which covers all AstraZeneca countries
 
Education, Qualifications, Skills and Experience : 

- University graduate, ideally MBA from reputable institute.

- 4 to 6 years- commercial experience in brand/marketing is must.

- Proficient in oral and written communication (English).

- Experience of alliance management in co-marketing / Co- promotion

- Prior experience in prelaunch & commercialising (preferably in global brand).

Key personal capabilities and attitude Key Functional Capabilities Demonstrate AZ Values Consistently

- Excellent Communication Skills

- Good Planning and Organisational Skills

- Excellent Scientific knowledge

- Ability to develop Strategic Partnerships

- We follow the science

- We put patients first

- We play to win

- We do the right thing

- We are entrepreneurial

Key Relationships to reach solutions

Job Profile : 

Internal (to AZ or team) External (to AZ)

- Sales Management and Field Force

- Medical and Regulatory departments

- Marketing colleagues

- Finance

- HR

- Supply Chain

- Global/regional groups

- Key opinion leaders, doctors, medical societies, regulatory body, healthcare associations, Pharmacists

- Patients associations

- Communication agencies (market research, PR, ads and events companies, etc.)

Qualification : B.PHARM b.sc b.tech mba

Working Days : 5 Days a Week ( to )

Job Nature : Full Time

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