Talent Aquisition at SnapSeaarch
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Brand Lead - OTT Platform (8-15 yrs)
Brand Lead (Required only from OTT)
- As the Branding Lead, you will be conceptualizing the brand proposition, brand identity, work with formulation experts to build the product pipeline.
Key Responsibilities :
- Creating Brand positioning and differentiation strategies, generating brand anticipation and keeping in mind the key insights gained from customer and competitor analysis
- Analyzing and researching consumer markets, monitoring market trends and identifying potential areas in which to invest, based upon consumer needs and spending habits
- Looking at the pricing of products and analyzing the potential profitability
- Executing strategies of expansion for existing products and services
- Monitoring product and consumer reactions through focus groups and market research
- Analyze how our brand is positioned in the market and crystalize targeted consumers insights
- Take brand ownership and provide the direction in executing the vision, mission, goals and strategies
- Translate brand strategies into brand plans, brand positioning and go-to-market execution plans
- Driving creative development and create motivating stimulus to get targeted population to take action through on the ground plans
- Establish performance specifications, cost and price parameters, market applications and sales estimates
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