Brand Lead - Marketing - Stocks/Commodities Trading & Investing Firm (4-8 yrs)
Brand Lead
About the Company :
It is India's only stocks and commodities trading and investing league which encourages participants to drive towards excellence in money-making skills to deliver superior returns in the trading and investing arena in a real-time environment, with real money and real returns.
Location : Mumbai
Experience : 4 - 8 Years
CTC: 8 - 14 Lakhs
Vacancy : 2
Job Description:
- Brand strategy, including the setting of style guides, brand guidelines, brand vision and value proposition for short as well as long term
- Planning and execution of all communications and media actions on all channels, including online and social media
- Assisting with product development and new product launches as well as developing new business opportunities
- Creating and managing promotional collateral to establish and maintain product branding
- Managing the budget for advertising and promotional items
- Competitor and customer insights analysis
- Analysis of sales forecasts and relevant financials and reporting on product sales.
- Carrying out market research in order to keep up to date with customer trends, as well as trying to predict future trends
- Developing strategies and managing marketing campaigns across print, broadcast and online platforms to ensure that products and services meet customers- expectations and to build the credibility of brands
- Analyzing the success of marketing campaigns and creating reports
- Supervising advertising, product design and other forms of marketing to maintain consistency in branding
- Organizing events such as product launches, exhibitions and photo shoots
Job Requirement :
- Brand awareness - a clear understanding of brands and the marketing mix.
- Analytical skills and attention to detail
- An understanding of trends and an ability to respond to customer's wishes
- Creativity and an ability to produce innovative and original ideas
- Experience with and an understanding of market research
- Time and project management skills, including the ability to work on multiple projects at the same time
- An ability to think strategically and come up with campaigns
Working Days : 6 Days a Week
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