Proprietor at K & R Enterprises
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Brand Executive - Planning & Execution (2-5 yrs)
Responsibilities:
- Managing Digital Media planning across all social platforms, OTT- s, E-commerce platforms, search, display, etc. Develop appropriate go-to-market strategy and marketing mix using all Digital Media channels.
- Develop digital media plans and approach user insights and digital media dynamics on the PlayerzPot app
- Coordinate negotiations with media vendors
- Exposure to all functions within Brand & Media - negotiation, ad serving & implementation, and execution.
- Constant communication & coordination internally within teams.
- Work on Media Strategy & Planning for new ideas quarterly + yearly to meet the Brand Goals of the year
- Define campaign KPIs.
- Continuous plan optimization to deliver maximum ROI.
- Review campaign performance & Hands-on experience on Campaign Management platforms.
- Provide concise, timely and accurate reporting, including post-buys, positioning and online tracking reports, etc.
Requirements:
- Minimum 2 years in digital media planning and buying.
- Hands on digital media planning experience.
- Understand Analytics tool will be an additional advantage.
- Experience in handling large size digital branding budgets.
- MBA preferred.
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