Responsibilities :

Brand Strategy Development :

- Assist in the development and execution of brand strategies to establish and enhance brand presence in the market.

- Conduct market research to identify trends, consumer preferences, and competitive landscape.

Marketing Campaigns :

- Plan and implement marketing campaigns across various channels (digital, print, social media, etc.).

- Monitor and analyze campaign performance, making necessary adjustments to optimize results.

Content Creation :

- Collaborate with the creative team to develop engaging and relevant content for marketing materials, including advertisements, brochures, and social media posts.

- Ensure all content aligns with brand guidelines and objectives.

Brand Communication :

- Maintain consistent brand messaging across all communication channels.

- Develop and manage relationships with media, influencers, and other key stakeholders to enhance brand visibility.

Event Management :

- Organize and coordinate brand events, exhibitions, and product launches.

- Ensure effective execution and promotion of events to maximize brand exposure.

Product Positioning :

- Assist in defining product positioning and key messaging to differentiate the brand in the market.

- Work closely with the product development team to ensure brand alignment with new product launches.

Market Analysis :

- Conduct regular market analysis to identify opportunities and threats to the brand.

- Provide insights and recommendations based on market data to support strategic decision-making.

Customer Engagement :

- Develop and implement strategies to enhance customer engagement and loyalty.

- Monitor and respond to customer feedback and inquiries in a timely and professional manner.

Requirements :

- Bachelor's degree in Marketing, Business Administration, or a related field.

- Proven experience (3-6 years) in brand management or marketing, preferably within the Automobile or EV (2-Wheeler) industry.

- Strong understanding of branding principles and marketing strategies.

- Excellent communication and interpersonal skills.

- Proficient in using marketing tools and platforms.

- Ability to work in a fast-paced environment and manage multiple projects simultaneously.

- Creative thinker with strong analytical skills.

- Immediate joiner or available within a 15-day notice period.

- This role offers an exciting opportunity to work in a dynamic industry and make a significant impact on the brand's market presence. If you are passionate about branding and have a knack for creative marketing, we encourage you to apply!