As an Email Marketing Specialist, you will be responsible for:

- Developing and implementing effective B2B email marketing strategies and campaigns, emphasizing coordination, quality assurance, and scheduling.

- Utilizing customer data to create targeted and segmented audiences, with the objective of enhancing engagement.

- Conducting A/B testing to optimize various elements, such as message content, subject lines, call-to-action buttons, segments, and send times, to improve overall performance.

- Collaborating with designers to enhance email creative and template structure based on industry best practices.

- Ensuring the correct delivery of emails across diverse devices and email clients.

- Providing regular performance reports on key metrics including open rates, click-through rates, conversions, revenue, and unsubscribes.

- Designing and executing direct email marketing campaigns and newsletters to effectively communicate company updates.

- Upgrading email templates through the incorporation of graphics, personalization, and advanced features.

- Maintaining prompt and accurate communication with clients to reduce unsubscribes and foster positive engagement.

- Creating and managing email databases for lead generation, along with analyzing campaign performance to identify areas for improvement.

- Reporting on sales revenue generated from email marketing efforts.

- Utilizing strong writing skills to produce compelling and engaging emails aimed at increasing the engagement database.

- Setting up production emails and implementing strategies to enhance the open rate of user emails.

Skills & Requirements:

- Bachelor's degree in Marketing or related field.

- Proven experience of 6 Month to 1 year in email marketing, with at least 2 years of focused expertise in strategy and execution.

- Hands-on experience with email marketing automation software.

- In-depth knowledge of cross-selling, lifecycle campaigns, and segmented communication strategies.

- Strong project management skills with the ability to thrive in fast-paced environments.

- Self-starter mentality with the capability to identify opportunities, develop action plans, and drive results.

- Proficient in writing content for emails.

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