Role Name/Title: BRANCH MANAGER

DEPARTMENT - Marketing

WORK LOCATION - Branch Office

PURPOSE: Owns branch sales performance including P&L, volume and market share, new and repeat TP business at branch and demand planning support to region for distribution, DD, MT channels for all categories except Built-in, and manages branch budget and overall admin.

Reports to - Regional Sales Manager

KEY ACTIVITIES AND RESPONSIBILITIES

1. Planning :

- Owns development of monthly demand plan for the branch.

- Drives collection and reporting of required current and historical branch sales to support category and channel logistics.

- Drives sales target- setting for on- ground sales and conducts periodic reviews.

- Leads and reviews branch sales force productivity to meet values and volume targets.

- Manages branch TPI budget.

2. Sales Execution:

- Executes sales volume and value targets for branch, leveraging sales analytics.

- Manages execution of BTL initiatives.

- Manages development of TPI and trade schemes in coordination with region.

3. Trade Partner Management:

- Develops TP engagement plan and maintains optimum call cycles to build and strengthen TP relation.

- Identifies, evaluates new TP's and manages conversion of difficult accounts as needed.

4. Operations:

- Oversees all marketing and key account management activities for the branch.

- Oversees all sales logistics for the branch for finished and defective goods.

- Owns general administration for the branch.

Deliverables:

- Driving volume and value targets on monthly or weekly basis.

- Works for the closure of commercial issues and mange financial health of the business.

- Managing conflicts internally and with the trade partners.

- Managing commercial discipline in the territory.

- Works with BSM for the better management of defectives, TP coverage by field service team and works with BLM to manage stock fulfillment.

Decisions Owned:

- Designing trade schemes for TP's and territory.

- Decision regarding adding or changing the number of TP's in a certain territory.

- Driving a market campaign, offering credit to TP's and offering superior payout to the trade partners.

Key KPIs -

Competencies/ Education Requirements/Knowledge, Skills, Abilities -

EDUCATIONAL QUALIFICATIONS :

Necessary :

MBA, MARKETING

EXP.-Necessary 3-12 YEARS

Preferred :

4 years- experience in sales.

2 years as ASM and 1 year in sales strategy role

TECHNICAL :

- Analytical bent of mind.

- Drive results.

- Good people's manager.

- A good communicator and negotiator.

- Motivating the team.

- Build strong partnerships/ relations.

MANAGERIAL :

UNLEASH TALENT: by attracting, developing and inspiring our people to deliver extraordinary results and contribute to their full potential.

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