Business Unit : Retail Branch Banking

Job Title : Branch Manager

Overall Goal:

- Responsible for meeting the branch targets set and that all guidelines and regulatory requirements are followed.

- Ensuring that customers get world-class services and their needs are understood and met through financial products that the Bank has to offer.

- Responsible for managing, training and motivating staff.

- Responsible to represent HDFC bank whenever required

- So that the branch becomes the top of the mind recall amongst the customers in the catchment for all their financial needs and services, thereby ensuring that the branch also achieves the key performance parameters set

Key Result/Responsibility Areas:

1. Business Achievement and Development :

- Ensure proper scoping is done and target/niche customers identified with ACTIVE collaboration from concerned Product/Sales Support Teams

- Ensure that the targets on liability accounts, through the channel (Branch and direct sales), are met under all parameters specified :

a) Attain SB nos and values- meet number and value targets

b) Attain CA nos and values in the area- meet number and value targets

c) Cross sell FDs to the customers of the Bank and achieve number and value targets

d) There is higher penetration of FD on individual customers of the branch

- Ensure cross sell of De-Mat and HSL product and services.

- Ensure that there is cross sell to the customer on asset products as offered by the Bank.

- Ensure that the customers get credit cards and start using the same for all their transactions- credit card activation push.

- Ensure that cross sell targets on Third Party Products is met for the branch

- Ensure Staff are trained on product knowledge and requisite certifications

- Review Daily Sales Report of the staff and provide guidance on ways to improve on the same

- Penetration of Saving Accounts on non liability customers and that staff call on the marketing analytics list and take appropriate action

- Managing and monitoring performance of all the sales resources :

a) Productivity of Liability and Non Liability sales staff

- Attrition control of customers :

a) Includes persuading the customer to continue and if required renew FD- s

b) Monitor large amount movements/account closure from the deposit accounts and ensure that customer does not attrite

for more details contact with HR SHREYA 6290795733