Branch Manager for a Leading Private Sector Bank

Branch Manager

Job Description :

To head the retail branch. Spearhead sales ensuring profitability, business development and growth of the retail business of the branch and provide leadership in operations, compliance, logistics and administrative functions

A. Business Development and Profitability of the Branch :

i. Be responsible for profitability of the retail business of the branch, as per targets allocated by the Bank from time to time.

ii. Strategize & execute actions for balance sheet growth, retail acquisition & growth in interest & fee income.

iii. Area mapping, customer/prospect segmenting

iv. Generate/manage leads; Monitor DSR

v. Cross-sell of retail TPP products with new/existing customers

vi. Achieve individual, branch sales goals via new business referrals & retention of customers.

B. Customer Relationship Management :

i. Promote the sales and service culture

ii. Ensure proper on-boarding of all new customers acquired

iii. Strengthen customer relationship through efficient service and desirable TAT and service standards.

iv. Manage key branch relationships

v. Ensure that all queries/complaints are resolved within agreed TATs.

vi. Minimize customer complaints with regard to customer acquisition

vii. Organize customer meetings to strengthen relationships, cross sell and referrals

C. Operations and Compliance :

i. Quality customer service, best in class TAT

ii. Adhere to standard operating procedures

iii. Ensure compliance and controls, adherence to regulatory and internal policies and guidelines for self and branch team iv. Maintain satisfactory audit ratings statutory/ concurrent / internal

v. OPEX optimization (reduce operation cost)

vi. Ensure proper joint custody of valuable and securities.

vii. Manage optimal cash holding at the branch

viii. Manage NPAs, impairments / credit losses, as applicable

D. Branch Administration :

i. Ensure branch visibility, including signage and access

ii. Ensure upkeep of premises of the branch

iii. Ensure availability of necessary infrastructure in branch

iv. Be the Banks representative in the local geography for any regulatory, legal, compliance and such other matters. Will need to reach back to appropriate teams at controlling office/public authorities to address the issues as applicable.

E. Team Management :

i. Prepare and review activity calendar of team, especially outbound

ii. activities for sales / customer engagements

iii. Conducting regular / periodic performance reviews of the team and take course corrections, to ensure team productivity.

iv. Capability building and manpower management

v. Brief employees on their role and expectations from them

vi. Mentor / Guide new joinees as well as existing team

vii. Provide timely and regular structured feedback to the team

Experience : 8 to 13 years

Annual CTC : Rupees 7,00,000 to 15,00,000

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