Managing Director at People Pro Consulting
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Branch Manager - Consumer Durables (7-15 yrs)
Position : Branch Manager
Industry : FMCD
Educational Qualification : MBA Full Time with specialization in Sales & Marketing
Roles & Responsibilities :
- Candidates having working experience with FMCG /FMCD/Paints Industry handling a entire branch independently and team of 20 + members will report to the Branch Managers which includes -Frontline Sales, Marketing, finance, Service, Retail, B2B Sales team
- Good experience of handling dealer distribution network.
- This opportunity is with a Consumer Durables brand
- Sales & Collection target achievement product-wise / dealer-wise / cycle-wise in accordance with Business
- Plan to achieve Business Targets & Management Goals
- Business Plan Achievement
- Sales, Profitability & Distribution Strategy
- Distribution Policy
- Model Mix Availability
- Pricing [ASP & Schemes]
AR, Stock, Cash & Carry :
- Network Expansion / Correction Strategy
- High Payout Dealers/AWDs
- Inventory Tracking & Control Overdues
- Focus on High End Models : Special focus on high end models through premium contribution & availability through unique penetration strategies
- Clearance of Dealer Statement of Accounts : Check, approve & timely clearance of all Dealer Statement of Accounts on monthly basis & timely compliance
- Product Benchmarking : Tracking and benchmarking of product development in sync with Competition, Factory & R&D
- Sales Activation Plan : Promotional activities including dealer meets, brand positioning & other BTL activities. Tracking Sales / Market Share Performance & formulation of promotional plans/schemes for the branch
Sales Team Journey Cycle Plan [JCP] :
- Visual Merchandising : Effective execution of BTL activities, product display support, POP distribution & display, ISD placement & education to meet market requirements
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