Branch Manager Branch banking

Job Objective :

- To lead the overall business & operations of the branch through exceptional customer service, smooth flow of banking operations and transactions, cost management while ensuring compliance with all applicable external and internal regulations and guidelines.

Primary responsibilities :

Strategic and planning :

- Execute overall plans at Branch level in consultation with the Cluster Head.

- Cascade the branch scorecard to the employees and ensure achievement of targets.

- Develop and ensure adherence to the operating budget for the branch in line with the corporate and regional budget.

Functional :

- Build and manage effective customer relationship with key customers of the branch ensuring superior customer service; advise them on making robust investment and financial decisions

- Formulate strategies to capitalize the existing market opportunities to meet the needs of the Branch Banking segment.

- Recommend marketing strategies and plans consistent with established goals in each product line and service and ensure implementation of the same on approval.

- Recommend products / variants to the Organization to constantly improve the Bank's competitive position in the market.

- Oversee and ensure that every employee in the branch is following the Compliance policies of the organization.

- Support the Audit team in ensuring they carry out their audit activities smoothly in the branch.

- Ensuring the branch maintains its Hygiene as per the quality standards of the organization.

- Develop annual operational sales plans in conjunction with Channel Head based on the overall targets and budgets and prioritize the overall efforts by service and allocation of resources.

- Ensure product & Process knowledge to all staff.

- Effective utilization of branch's marketing budget.

- Continually monitor the market by way of area mapping to determine the market size and market penetration of the Bank's liability products, third party products and services.

- Evaluate the timely adjustment of marketing strategy and plans in the operational area to meet changing markets and competitive conditions.

- Responsible for maintaining hygiene of the branch to improve employee and customer experience.

- Provide suggestions to the product manager to develop new liability and third-party products and services in line with regional preferences.

- Work in collaboration with Marketing Department in implementing local sales promotion plans and evaluate the effect of such campaigns.

- Recommend strategies to reach potential customers based on the evaluation.

- Analyze Market, competitor services and prices and synthesize information to develop cost analysis and recommendations for the Bank's products.

- Manage very important customers HNIs/ Government / Social Deposit etc. to discuss their needs, outlining appropriate services and resolving problems as appropriate.

- Meet specified number of customers suggested by the corporate office every month.

- Achieve segment-wise liability and cross-selling targets set for the branch.

- Co-ordinate the Bank's participation in trade shows and community events in the catchment to promote products and services.

- Lead the identification of target customer segments and ensure that relevant strategies are developed so as to maximize market penetration and profitability.

- Facilitate the smooth customer service, disbursement and operation of micro banking segment.

- Establish the culture of cross-selling within the Branch banking team by guiding them in understanding requirements of the customer.

- Ensure seamless integration between the different strategic business units operating within the operational area to achieve the overall target of the Bank.

- Regularly monitor the performance of Branch Banking Department and take corrective action, if required, to ensure achievement of set target.

- Timely escalation of issues, pain points etc. for resolution.

People development :

- Ensure that the employees maintain the highest standards of professional conduct, ethics, integrity, and control in execution of all their daily operations.

- Drive a performance driven culture by timely monitoring, reviewing of performance parameters and giving feedback to the team members.

- Take responsibility for identification of training needs and completion of mandatory training programs/certifications for self and repartees.

- Mentor and coach subordinates to develop the team's capabilities and build a robust succession pipeline.

- Ensure that the operational area is adequately staffed as per the manpower requirements.

- Ensure high level of employee engagement and retention of key performers.

Any other additional responsibility could be assigned to the role holder from time to time as a standalone project or regular work. The same would be suitably represented in the Primary responsibilities and agreed between the incumbent, reporting officer and HR.

Key Interfaces :

Internal Interfaces External Interfaces

- Micro-Banking Department

- Customer Service Department

- Regional Heads of Branch Banking

- Retail Assets Department

- Cluster Heads

- Other Divisional Heads

- Customer/HNIs/Foundations

- Government Departments

- Regulatory authorities

- Vendors/External Consultants

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