Job Description :

- We are seeking a highly skilled and experienced PPC Expert to join our team. As a PPC Expert, you will be responsible for developing and implementing effective pay-per-click advertising strategies across various digital platforms. The ideal candidate should have a proven track record in managing successful PPC campaigns, possess strong analytical skills, and be up-to-date with the latest industry trends and best practices. This is a leadership role that requires the ability to effectively manage a team and collaborate with cross-functional departments.

Responsibilities :

- Develop and execute comprehensive PPC strategies to drive high-quality traffic and achieve business goals Oversee the management of PPC campaigns across multiple platforms, such as Google Ads, Bing Ads, and social media advertising channels Conduct keyword research, ad copywriting, campaign optimization, shopping feed setup and optimization, and conversion tracking setup to improvise campaign performance and maximize ROI Monitor campaign budgets, track key metrics, and generate performance reports to present to stakeholders

- Stay abreast of industry trends, emerging technologies, and the competitive landscape to identify growth opportunities and recommend strategic adjustments

- Lead a team of PPC specialists, providing guidance, training, and performance feedback to ensure campaign success Collaborate with cross-functional teams, including marketing, design, and development, to align PPC efforts with overall marketing initiatives

- Conduct regular A/B testing and conversion rate optimization to improve campaign performance and landing page effectiveness Stay informed about search engine algorithm updates and changes in PPC advertising policies to ensure compliance and adapt strategies accordingly

- Provide strategic insights and recommendations to optimize campaign targeting, audience segmentation, and ad placement

Qualifications and Skills :

- Bachelor's degree in marketing, business, or a related field

- Minimum of 5 years of hands-on experience managing PPC campaigns, preferably in an agency or fast-paced digital marketing environment

- In-depth knowledge of Google Ads, Bing Ads, and social media advertising platforms

- Strong analytical skills with the ability to interpret data, draw insights, and make data-driven decisions

- Proficiency in using analytics and bid management tools

- Excellent understanding of PPC best practices, including campaign setup, keyword research, ad copywriting, Shopping feed optimization,

- Conversion tracking, and landing page optimization

- Experience with A/B testing and conversion rate optimization techniques

- Strong leadership and team management skills Excellent communication and presentation abilities

- Certifications such as Google Ads, Google Analytics, and Bing Ads are a plus

- Detail-oriented with strong organizational and project management abilities.

- Passion for staying up-to-date with industry trends and emerging marketing technologies.

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