Responsibilities :

- Create well-researched content on the allocated topics as part of the monthly calendar and also fulfill on-demand requirements.

- Incorporate the feedback received from the editor and business executive, as necessary to improve content quality.

- Keep proactive track of content performance based on Google Web Analytics in terms of the defined KPIs and take ownership of collating monthly/quarterly content performance reports for assigned product categories.

- Function as the primary touchpoint between content writers and business executives to maintain seamless delivery of content.

- Manage day-to-day assignment and delivery of all tasks for Writers/Sr. Writers as per the defined quality standards and timelines.

- Mentor team members including Writers, Sr. Writers and ATLs and nurture their technical and soft skills.

Required Knowledge & Skills :

- Strong grasp on English language, usage, structure, styles, and writing principles to develop high-quality, error-free, relatable, and engaging content.

- Extensive experience of writing content to support marketing & sales of enterprise software products and services.

- Technology blogging experience would be a key differentiator.

- Experience in writing for native US and UK audiences would be a plus

- Deep understanding of content marketing principles, approach and execution

- HubSpot Content Marketing certification or equivalent/similar.

- Analytical ability to perform online/offline research to conceptualize new content ideas and enhance existing content.

- Should be able to work and deliver quality content in a fast-paced and dynamic environment

- Should have experience of handling and mentoring writers/senior writers.

- Should be comfortable working in a team comprising a diverse mix of people including content writers, Sr. content writers, editors, business executives, SEO/PPC specialists, etc.

- Create well-researched content on the allocated topics as part of the monthly calendar and also fulfill on-demand requirements.

- Incorporate the feedback received from the editor and business executive, as necessary to improve content quality.

- Keep proactive track of content performance based on Google Web Analytics in terms of the defined KPIs and take ownership of collating monthly/quarterly content performance reports for assigned product categories.

- Function as the primary touchpoint between content writers and business executives to maintain seamless delivery of content.

- Manage day-to-day assignment and delivery of all tasks for Writers/Sr. Writers as per the defined quality standards and timelines.

- Mentor team members including Writers, Sr. Writers and ATLs and nurture their technical and soft skills.

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