HR at Braingroom India Pvt Ltd
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BrainGroom - Digital Marketing Specialist (3-6 yrs)
About The Company :
- BrainGroom India Pvt Ltd is an EdTech Company focused on creating new-age technology solutions in the education industry.
- We are a complete learning ecosystem with hi-tech experiential learning tools powered by Bots & gamification. We also have a wide offering of private-label online classes conducted by Industry Experts.
- We are funded by Indian Angels, Social Alpha & Startup Oasis. We are a team of vibrant young go-getters from IITs, IIMs, and NITs who- d love more vigour, fervour and creativity in the team.
https://yourstory.com/2021/07/funding-edtech-startup-braingroom-ian-social-alpha-startup-oasis/amp
https://in.finance.yahoo.com/news/funding-alert-edtech-startup-braingroom-060858531.html
Job Description :
- Craft and execute a plan on generating inbound demand for our products
- Develop and implement a plan to generate leads from Facebook Ads, Google AdWords and other paid marketing channels such as SEM, Display, Social, Programmatic.
- Coordinate all marketing activities to generate leads and create brand awareness
- Track and analyze digital marketing analytics reports and share insights with the team to develop optimization plans
- Optimize digital advertisement spending
- Assist the team in the development of the overall digital marketing strategy
- Set-up conversion, pixel, and event tracking on the website and across various digital platforms
- Conduct research on market trends, brand's audiences and competitors, and end-to-end consumer journey to drive conversions
- Stay abreast of emerging digital tools and platforms, digital marketing trends, new technologies, and share insights with the rest of the team
- Create a strong positioning within the competitive landscape of the EdTech industry
Requirements:
- Minimum Diploma or professional certification in either Marketing, Digital Marketing, or Mass Communication
- At least 4 years of working experience in the related field
- Proven experience in experimenting with different marketing channels to find effective ones
- Having a portfolio and a proven track record of successfully executed digital marketing campaigns
- Strong written and communication skills
- Copywriting experience, such as in emails, blogs, posts, newsletters, etc.
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