Description :

BrainCert is an EdTech focused SaaS company headquartered in Herndon, Virginia, USA. Trusted by leading global enterprise organizations, BrainCert is currently one of the fastest growing learning technology and virtual classroom companies in the market. BrainCert's award-winning SaaS platform empowers mid to large-size enterprises and accelerates collaborative learning, deliver superior training, reduce costs, and increase productivity. Come join our team and our employee-focused culture and help drive our SaaS applications to the next big leap.

Job Description:

We are looking for a highly motivated and creative Digital Marketing Executive with at least 3 years of experience in managing various aspects of digital marketing, including paid ads, campaigns, creatives, SEO, and social media marketing. As a Digital Marketing Executive, you will play a crucial role in driving our online presence and executing effective marketing strategies to enhance brand awareness and lead generation.

Responsibilities :

- Paid Ads Management : Plan, execute, and optimize paid advertising campaigns across various platforms, such as Google Ads, Facebook Ads, LinkedIn Ads, etc., to achieve targeted goals, including lead generation, conversion, and ROI.

- Campaign Execution : Coordinate and implement digital marketing campaigns from idealization to execution, ensuring they align with the overall marketing objectives and deliver measurable results.

- Creative Content Development : Collaborate with the design team to create engaging and visually appealing marketing creatives, including ad banners, social media graphics, and promotional materials.

- Social Media Marketing : Manage and grow the company's presence on social media platforms, create compelling social media content, and interact with the audience to build brand loyalty and drive engagement.

- Performance Analysis : Monitor and analyse key performance metrics for all digital marketing activities, providing actionable insights and recommendations for continuous improvement.

- Content Marketing : Assist in developing content marketing strategies, including blog posts, info-graphics, videos, etc., to drive inbound traffic and support SEO efforts.

- Market Research : Stay updated with industry trends, digital marketing best practices, and emerging technologies to keep the company at the forefront of digital marketing advancements.

- Collaboration : Work closely with the marketing team, sales team, and external agencies to ensure cohesive and integrated marketing efforts.

Requirements :

- Minimum of 3 year of hands-on experience in digital marketing, with a focus on paid ads, campaigns, creatives, SEO, and social media marketing.

- Proficiency in managing and optimizing paid advertising campaigns on platforms like Google Ads, Facebook Ads Manager, and other relevant channels.

- Strong understanding of SEO principles and best practices to drive organic traffic and improve search rankings.

- Creative mind-set with the ability to develop engaging marketing content and visuals.

- Familiarity with social media platforms, content scheduling tools, and social media management.

- Data-driven approach to analyse marketing performance and make data-backed decisions.

- Excellent communication skills and the ability to work effectively in a team environment.

- Knowledge of marketing analytics tools (e.g., Google Analytics) is a plus.

- Bachelor 's degree in marketing, communication or a related field is preferred.

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