Boult Audio - Search Engine Optimization Specialist (2-6 yrs)
About the role:
1. Develop optimization strategies that increase the company's search engine results rankings
2. Participates in strategic brainstorming sessions and leading the team in the creation and execution of on-page & off-page campaigns that drive awareness and indicate relevance to the search engines
3. Research SEO keywords to use throughout the company's website and marketing materials
4. Monitor daily performance metrics to understand SEO strategy performance
- Track, report, and analyze weekly, monthly website analytics and PPC initiatives and campaigns
5.Update content and website links for maximum optimization and search engine rankings
Optimize copy and landing pages for search engine marketing
6. Write compelling and high-quality website content, including blog posts and page descriptions
7. Research and analyze competitor advertising links
8. Conducts research for off-page SEO campaigns that drive awareness and indicate relevance to the search engines
9. Set measurable goals that demonstrate improvement in marketing efforts
10. Efficiently communicate with other marketing professionals to align goals
11. Collaborate with others within the marketing department to manage SEO strategy
About you:
1. 2-5+ years of Proven SEO experience
2. Experience in successfully developing and executing SEO campaigns for D2C industry
3. An understanding of social media and its role in SEO
4. Experience with SEO industry programs, such as Google Analytics or Adobe Analytics
5. Knowledge of ranking factors and search engine algorithms
6. Up to date with the latest trends and best practices in SEO and SEM
7. Able to complete competitive analysis of other companies within the industry
8. Familiarity with WordPress or other content management systems
9. Working knowledge of HTML, CSS, and JavaScript development and constraints
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