Company Overview

Company Name: Boult

About Us: Boult is India's 2nd largest and fastest growing audio brand with a $100 million revenue. Established in 2017, Boult has rapidly grown into one of India's leading brands in the wearable space, known for its headphones, speakers, smartwatches, and a variety of earphones. Starting from modest beginnings on Myntra, it now boasts a significant presence on major e-commerce platforms like Amazon and Flipkart and is India's #1 rated audio brand. Boult is committed to delivering products that offer exceptional quality, comfort, and a hassle-free customer experience, striving to reach consumers worldwide with its vision of ingenuity and exceptional value.

Position Overview:

Job Title: Brand Marketing Specialist

Department: Marketing

Location: Gurugram (HQ)

Reports To: Marketing Lead

Type of Position: Full-time

Responsibilities:

- Develop and execute go-to-market (GTM) strategies for new product launches and market expansions. Coordinate with cross-functional teams to ensure successful implementation and alignment with overall brand strategy.

- Identify, recruit, and manage relationships with influencers. Develop and execute influencer marketing campaigns to amplify brand messages. Monitor and measure the impact of influencer partnerships on brand awareness and engagement.

- Plan, execute, and manage marketing campaigns, including digital, social media, email, and offline channels. Monitor campaign performance and optimize for better results.

- Create and oversee the production of engaging content, including social media posts, videos, and other marketing materials. Ensure content aligns with brand voice and guidelines.

- Conduct market research to understand customer preferences, industry trends, and competitive landscape. Use insights to inform marketing strategies and initiatives.

- Identify and establish partnerships with other brands to enhance brand visibility and credibility.

- Work closely with the sales, product, and creative teams to ensure brand consistency and alignment across all touchpoints. Provide brand guidelines and support to internal stakeholders.

- Stay up-to-date with industry trends and best practices. Continuously seek innovative waysto enhance brand positioning and customer engagement.

Qualifications:

- Proven experience of 1-3 years.

- Strong understanding of brand management principles and marketing strategies.

- Excellent written and verbal communication skills with a creative flair.

- Strong project management skills with the ability to manage multiple projects simultaneously.

- Analytical mindset with the ability to interpret data and generate insights.

- Ability to work collaboratively in a team environment and build strong relationships with stakeholders.

- Creative thinker with a passion for innovation and continuous improvement.

- Knowledge of the latest marketing trends and technologies.

Contact Information:

HR Contact Name: Adhish Arya
Phone Number: 9430672454