HR at Botree Software International Pvt Ltd
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Botree Software - Manager - Digital Marketing (3-6 yrs)
Responsibilities :
- Create marketing content and collaterals to drive awareness about our SAAS B2B offerings.
- Drive content marketing initiatives like blogs, articles, sales decks, and posts on social media
- Writing and managing blogs, and generating social media and email copy
- Define strategic roadmaps and deploy digital solutions across paid, owned and earned channels.
- Drive engagement on LinkedIn, Twitter and other social media platforms
- Knowledge of search ranking factors to improve website rankings
- Exposure to SEO, marketing campaign
- Creative briefing to the designer to create collaterals
- Responsible for keyword selection and keywords ranking and monthly traffic analysis using Google analytics.
- Ability to work independently, manage projects, and meet deadlines
Skills Required :
- Excellent communication skills with a strong command of the language.
- Understanding of b2b marketing and experience with SaaS company is desirable
- Understanding of distribution management or salesforce management industry is desirable
- Should have hands-on experience with Google analytics, Hubspot and other tools for marketing automation
- Deep understanding of metrics to analyze the impact of website and social media outposts
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