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08/09 Kinnari Gohil
Human Resources at BookMyShow

Views:83 Applications:44 Rec. Actions:Recruiter Actions:12

BookMyShow - Digital Marketing Role (2-6 yrs)

Mumbai Job Code: 175843

Professional Background:

- End to end agency or Brand experience of executing higher budget Digital media campaigns

- Capability to manage multiple ad accounts for paid advertising and execute multiple campaigns across platforms.

- Working with internal teams and clients to drive campaign execution

- Creating media plans for clients. Monitoring and optimizing ongoing campaigns

- Should have the capability to create data cohorts and use insight mining to execute performance-led campaigns and bring effective results

- Execution experience of web and app remarketing campaigns

- Create campaign reports with attribution tracking & campaign deliveries

Job Purpose:

- Execute campaigns to enhance the performance by achieving CPC, CTR targets, through strategic re-marketing campaigns.

- Achieving CPO/CPT targets for the business

- Liaise with business intelligence and data sciences team to improve the effectiveness of Paid Media Campaigns.

- Weekly and monthly report tracking.

- Collaborate with product managers & business counterparts to get the CPO/CPT targets achieved month on month.

Key Responsibilities:

- Creating data-driven on-going month-on-month media plans to achieve monthly business targets.

- Developing creative approaches for the media campaigns by coordinating with Creative and Brand teams.

- Ensure that the reporting cadence with various platforms for media campaigns is followed

- Collaborate with internal stakeholders: Engineering, finance, product, business teams, etc.

- Collaborate with external stakeholders: Platforms, Vendors, etc.

- Work with design & creative team to ensure that the campaigns are executed timely and achieve the brand KPIs

Skills:

- Should know: Google Ads, Facebook Ads Manager, Programmatic, Twitter Ads Manager

- Google Analytics, Data analytics

- Creative briefing

- Good Communication Skills

- Project management

- Attribution funnel mapping

- Data Tracking

Attributes:

- Should have a keen interest in Movies, TV Shows, Events and Sports

- Creative and have execution excellence

- Positive Approach

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

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