AM - HR at BookMyShow
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BookMyShow - CRM - Marketing (2-6 yrs)
Your Profile:
- Responsible for tactical CRM campaigns on mobile and email outreach as a form of communication
- Handle automation of campaigns on the basis of various stages of a customer life cycle
- Use outreach mediums & tools to craft various initiatives to facilitate positive customer segment movement
- Study and analyse customer movement in the CRM bucket and accordingly suggest appropriate strategies
- Liaise with the agency to carve out strategies to effectively market entertainment via emailer as an outreach medium
- Make list selections using the in-house CRM tool and execute campaigns
- Prepare reports, analyze various email/marketing campaigns to understand effective segmentation/targeting of events for BookMyShow
- Liaise with various teams to ensure smooth execution of campaigns & projects
Your Checklist:
- Excellent presentation and communication skills
- Good at multi-tasking and coordination with different teams internally
- Should be able to work and deliver under minimum supervision and high pressure
- Good knowledge of Microsoft Office
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