HR Manager at BookMyForex.com
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BookMyForex.com - Assistant Manager/Manager - Search Engine Optimization (4-6 yrs)
- Designing and executing the strategy for SEO while working in close cooperation with Development Team, Social Media and Adwords Manager.
- On-page Optimization, Site Structure Analysis, Competition Analysis, Keyword Research- Keyword Finalization, Keyword Density Analysis and Placement. Existing Web Content Optimization, HTML Validation- Creation of XML Site map, Keyword Difficulty
- Content Development Check, Brief Keyword Competition Review- Tags, Anchor Text
- Off-page Optimization- Directory Submission, Article submission, Press Release Submission, Link building, Social Media Optimization.
- To assist SEM team in optimizing keywords portfolio through testing with ad copy, landing pages, bidding strategies, negative keyword, etc.- Track, report, and analyze PPC initiatives and campaigns.
- Solid understanding of performance marketing, conversion, and online customer acquisition- In-depth experience with website analytics tools (e.g. Google Analytics etc)
-Proven experience with HTML/CSS, basic server functions, advanced website techniques (AJAX, Flash, HTML 5), website technologies such as platforms and CMSes.
- SEO Copywriting and Copy-editing & Experience with bid management tools
- Experience with A/B and multivariate experiments- Identifying viral, digital word-of-mouth marketing opportunities with goal of driving traffic and creating brand awareness for BookMyForex.com and affiliate websites.
- Blogger outreach for guest blogging- Managing in-house and outsourced teams and activities, tracking and monitoring their performance.
Requirements :
- Proven experience of 4-5 years as SEO Manager or similar role
- Knowledge of standard and current SEO practices
- Knowledge of HTML/CSS
- Experience with SEO reporting
- Familiarity with SEO tools (e.g. Conductor, Screaming Frog, MOZ) and web analytics tools (e.g. Google Analytics, WebTrends)
- Excellent communication skills
- Strong organizational and leadership skills
- Analytical mindset with numerical aptitude
- Bachelor's degree in Marketing, Business administration or related field
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