Recruiter at Bombay Softwares
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Bombay Softwares - Senior Digital Marketing Role (3-10 yrs)
We are looking for a Digital Marketing Marketer to develop, implement, track and optimize our digital marketing campaigns across all digital channels.
Job Responsibilities :
1. Develop and manage digital marketing campaigns for clients.
2. Oversee and analyze the effectiveness of social media strategy.
3. Continuously work on the SEO of the website.
4. Creative idea in developing campaign & channel-specific content strategy.
5. Develop and maintain, test, and execute campaigns across channels (social, email, SEM, SEO, affiliate, etc) to increase new users, increase engagement and drive conversions.
5. Gather and track customer data to inform advertising spends and channel allocations.
7. Good command over keyword research, competitive analysis, content optimization, meta-tag creation, link building, image optimization, internal links, backlinks optimization and other SEO-related activities.
8. Tracking daily, weekly and monthly keyword and overall campaign performance.
9. Generating reports and analyzing.
Mandatory Skills
- BS/MS degree in marketing or a related field.
- Proven working experience in digital marketing.
- Demonstrable experience leading and managing SEO/SEM, marketing database, email,social media and/or display advertising campaigns.
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.
- Experience in optimizing landing pages and user funnels.
- Experience with A/B and multivariate experiments.
- Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends).
- Working knowledge of ad serving tools (e.g., DART, Atlas).
- Experience in setting up and optimizing Google Adwords campaigns.
- Working knowledge of HTML, CSS, and JavaScript development and constraints.
- Strong analytical skills and data-driven thinking.
- Up-to-date with the latest trends and best practices in online marketing and measurement.
Good To Have Skills : N/A
Benefits :
- Fantastic company culture.
- No politics. Just pure work and play!
- Very approachable and helpful seniors and peers.
- Get a chance to shape your career in one of the fastest-growing and dynamic spaces.
- Lots of creative freedom!
- Lots of fun at the workplace. Frequent fun activities to make work even more enjoyable :)
How To Apply :
Drop a handsome note on - Why you should be with us?- along with your resume & subject line
Applying for "Senior Digital Marketer and we will get back to you.
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