JOB OVERVIEW

The Business & Marketing Executive for HFL will play the role of a brand representative. He/She is directly responsible to assist in co-development of the vision & plan of action for HFL as well as wholly ensure execution. He/She will help research and develop various sales, business, and marketing strategies for Hemp Fabric Lab's products and services.

RESPONSIBILITIES & DUTIES

- Assist in the planning and execution of HFL's sales plan

- Contribute information, ideas, and research to help develop marketing strategies

- Help to detail, design, and implement marketing plans for each product or service being offered

- Develop sales strategies and approaches for various products and services, such as special promotions, sponsored events, etc.

- Answer questions from clients about product and service benefits and revert to client inquiries

- Maintain excellent relationships with clients through superior customer service

- Track sales data and work to meet quotas or sales team goals

- Analyse trends, data, demographics, pricing strategies, and other information that can potentially improve marketing and sales performance

- Create and present regular performance reports for managers

- Help in handling & managing HFL's digital marketing including content creation.

- Lead sales generation online and offline

- Conduct detailed industry and competition research to identify ways in which we could improve our product offering

- Understand consumer wants and provide feedback to the fabric development team

- Sustain vendor relationships, monitor cost management, source fabrics, coordinate with vendors to manage the inventory, order fulfilment.

- Keep an eye out for events and PR opportunities that would fit in with HFL's brand value - this includes sustainable events, media publications, designers, and people to associate with

- Keep contact with web developers to maintain HFL's website and update new features or products

- Ensure seamless communication between all online portals

PREFERRED SKILLS AND EXPERIENCE :

- Bachelor's Degree in marketing, business or a related field

- Experience in handling customer services and client relationships

- At least 1 year experience of doing sales, marketing, and a healthy record of generating sales leads

- Adept at Microsoft Excel, Word, and Power Point

- Knowledge of design softwares

- Strong interpersonal communication skills

- Ability to set targets and achieve them

- Likes, and is good at, networking & ecosystem development

- Should be willing to learn technical details about fabrics

- Good oratory & work delegation skills

- Willing to travel & work on weekends when needed

- Should be a good team player

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