Marketing Associate

Job Responsibilities:

Amazon Growth :

- Minimum 2 years of hands-on experience executing and scaling Amazon Ads campaigns, demonstrating a deep understanding of Amazon's advertising platform.

- Utilize strong analytical skills to interpret campaign data, identify trends, and make data-driven decisions to optimize performance and achieve business objectives.

- Develop and implement innovative strategies to enhance sales performance and increase market competitiveness on Amazon.

- Take ownership of all operational aspects of our Amazon business, including inventory management (FBA), pricing strategies, and promotional activities, to maximize sales and profitability.

- Manage and optimize advertising spend, oversee the lifecycle of ASINs, and monitor the P&L of Amazon operations to meet financial targets.

- Continuously assess market demand and execute processes to introduce new ASINs or products effectively, ensuring a diverse and competitive product portfolio.

- Regularly analyse key performance metrics such as BSR, customer reviews, ratings, revenue, and inventory levels to identify opportunities for improvement and address any issues proactively.

Retention Marketing :

- Execute and manage retention marketing channels to drive revenue growth through various channels such as WhatsApp, SMS, email, push notifications, referral / loyalty programs, and affiliates.

- Ideate & Execute strategies for the entire retention marketing funnel.

- Plan and execute event-specific campaigns to enhance customer retention.

- Analyse the customer experience and decision-making process at each stage of the customer journey.

- Analyse competitive, customer, and industry trends to develop innovative approaches for market launches.

- Define strategies and manage the communications charter through CRM channels to drive user journeys across different life cycles.

- Manage the end-to-end user lifecycle through various engagement and retention strategies to reduce funnel drop-offs.

- Establish and implement best practices for cohort creation, database marketing, measurement, evaluation, data capture, maintenance, and customer/prospect list selection.

- Must have a decent understanding of retention marketing tools like Webengage, Klaviyo, CleverTap, Engati etc.

Skills :

- A Team Player with a pro-active and a "go-getter" attitude

- Coming up with pragmatic solutions with respect to the task at hand

- Demonstrable leadership skills

- Strong proficiency in data analysis tools and platforms, with the ability to derive actionable insights from complex datasets.

- Excellent strategic thinking and problem-solving skills, with a track record of driving tangible business results.

- Command over MS Office applications (such as Excel, Word, and PowerPoint)

- Excellent Verbal and Written English communication skills

- An eye for detail is a must

- Proactive at problem solving