Job description:

We are looking for an experienced Sr Digital Marketing Executive for our brands Bombay Greens & Regor to assist in the planning, execution & optimization of our digital marketing activities.

The ideal candidate will oversee the online marketing strategy by planning and executing social media & digital marketing campaigns.

Your primary focus will be to own and achieve our Digital Growth objectives through SEO, Social Media and other Digital Campaigns. This is a unique opportunity to work very closely with the founders and be a part of an exciting growth journey.

Role & Responsibilities:

- Conduct on-site and off-site SEO analysis, execute SEO strategies (including link building). Using web tools to track site traffic and rankings to maximize organic visitors.

- Curate insights from FB Business Manager, Google Analytics, Google Ads Manager on customer segmentation and journey for D2C brand.

- Design, build and maintain our social media presence.

- Build and maintain a daily, weekly, and monthly social media calendar

- Create engaging content for Instagram reels, posts, and stories

- Work as an experienced content creator, shooter, and editor to execute content in real-time across Facebook/Instagram, Twitter, YouTube, Snapchat, and emerging platform

- Plan and execute all digital marketing activities including paid marketing, social media marketing, affiliate marketing, influencer marketing, SEO, and advertising campaigns.

- Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media, display advertising campaigns and Sales

- Interact, engage and communicate with influencers across all platforms

- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

Educational Qualification & Experience:

- Minimum 2 Years proven experience as Digital Marketing Executive or similar role

- Bachelor's degree

Other Required Skills:

- Solid knowledge of website analytics tools (e.g., Google Analytics, Console, etc.)

- Strong execution of On page & Off Page SEO

- Strong understanding of the digital platforms Facebook, AdWords with ad operations and ad verification tools

- Hands on knowledge of various Social Media platforms like Instagram, Facebook, Twitter

- Knowledge of e-commerce especially D2C

- Has experience with all online media tactics: CPA, CPM, and paid search

- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate

- Experience in optimizing landing pages and user funnels

- Fluent in Verbal and written English

- Must know Excel, Word and Powerpoint.

Location: Bhayander West, Mumbai - Apply only if you are comfortable with the location.

Office Hours: Monday-Saturday - Apply only if you are willing to work 6 days a week

To know more about the brand visit our website- www.bombaygreens.com

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