Bombay Greens - Manager - Paid Performance Marketing (2-5 yrs)
- We are looking for a Paid Performance Marketing Manager (Google Ads, Meta Ads & Amazon) for our brand Bombay Greens who is passionate about their work, eager to learn and grow, and who is committed to delivering exceptional results. If you are a team player, with a positive attitude and a desire to make a difference, then we want to hear from you
Roles & Responsibilities :
- End-to-end campaign management on major paid channels like Meta, Amazon ads, Google Search, Google Display, YouTube
- Research and execute key aspects of the paid campaign such as audience research, account structure, etc
- Manage advertising budgets effectively to maximize ROI while staying within budget constraints.
- Perform detailed keyword research and analysis to inform PPC campaigns and SEO strategies.
- Identify opportunities to improve website and landing page conversion rates.
- Analyze paid media campaigns to develop, execute, test, and report on paid media strategies with actionable next-step recommendations, maintaining a high standard of operational excellence
- Execute bidding strategies across clients from various industry verticals, helping to create a roadmap of initiatives to enable defined objectives & KPIs
- Devise A/B tests to drive continuous optimization, bringing learnings into future campaign activities
- Measure and analyze results. Regular reports on what is working, and what is not and propose adjustments to strategies and tactics
- Understand organizational and product goals and map them to specific project deliverables
- Partner with other digital channels to align overall strategy and message
- Responsible for managing marketing spend to ensure budgets are spent accordingly without under/over-delivery
This Role Requires :
- Minimum 2+ Years of experience in ROI/Performance-driven search engine marketing (SEM), Display, Facebook, and other ad platforms strategies and techniques.
- Basic understanding of SEO principles and best practices.
- Technical proficiency skills: GA4, GTM, Pixel Integration, Troubleshooting, Attribution which are a elements of Google and Facebook
- Experience in Market Research & Data Analysis
- Hold expertise to accurately manage monthly allocated media budget
- Strong abilities to prioritise work and deliver things on time
- Excellent interpersonal, communication & project management skills.
- Hands on knowledge of various Social Media platforms like Instagram, Facebook, Twitter
- Knowledge of e-commerce especially D2C
- Fluent in Verbal and written English
- Must know Excel, Word and Powerpoint.
- Work from Office in Bhayandar West
Location : Bhayander West, Mumbai - Apply only if you are comfortable with the location.
Office Hours : Monday-Saturday - Apply only if you are willing to work 6 days a week
To know more about the brand visit our website- www.bombaygreens.com
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