Senior HR Execxutive at Blurbpoint Media Pvt Ltd
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Blurbpoint - Search Engine Optimization Role (3-4 yrs)
Roles & Responsibilities (KRA) :
- Plan, develop and implement SEO strategy.
- Communicate to Team leader/Project Manager, clients, team, and management on strategy/project development, timelines, and results.
- Manage a team of SEO Specialist/Executives/Link Builder
- Perform technical SEO Audits, backlink analysis, competitive analysis on a clients website, identify problems, and implement solutions in a timely manner Keywords/Content gap analysis
- Experience with creating SEO friendly URL structures, schema, sitemaps, robots.txt & GSC indexing errors, Internal linking creating events in GTM
- Develop and implement link building campaigns including Competitor Backlink Gap analysis and Backlink audit.
- GMB Optimisation
- Come up with strategies & POAs for the account performance. Proposal, KRA, CRO suggestions
- Experience with local, national & eCommerce websites. Basic development skills, which are required for SEO in Wordpress, Shopify etc.
- Monitor and evaluate search results and search performance across the major search channels in order to improve rankings
- Monitor and evaluate web analytical tools, dashboards, and reports in order to develop and
recommend SEO strategies.
- Stay up to date on the latest search engine algorithms update/changes & SEO trends
- Coordinate with other departments as Content, Web development Social Media, etc.
- Monitoring daily reports of SEO Executive in ZOHO projects. Training, coaching
