Responsibilities:

- Ideation and Creation: As a content writer, you would be responsible for ideating and creating compelling content for a variety of platforms, including websites, sales decks, blogs, videos, email marketing campaigns, advertising campaigns, social media posts, infographics, whitepapers, and more.

- Adding Value: You would be responsible for adding value to the content by actively engaging customers/stakeholders and maintaining a cohesive brand voice. You would have to assist the marketing/branding team in developing content for various campaigns/websites.

- Research and Content Development: Research on topics that would best fit the company's marketing requirements and write content on the same. Polishing existing content to improve readability. You would also conduct keyword research and using SEO best practices to increase traffic. Creating compelling headlines and body copy.

- Identifying Audience Needs: You should be able to identify customer needs, recommend and write new content to address the gap if any. Analyze content marketing metrics and makes changes as needed. Collaborate with other departments to create innovative content ideas.

Requirements

Only those candidates may apply who:

- Have 3-4 years of proven working experience as a writer.

- Strong writing/proofreading skills and an excellent portfolio.

- Excellent web content writing skills.

- Knowledge of digital marketing tactics, including SEO, email marketing, and web analytics.

- Should be able to optimize social media posts (language, tone, message) based on target audience's behaviors.

- An eye for detail along with critical thinking.

- Should be able to take ownership of the work he/she does.

- Coordinate with internal teams to create social posts/other content collaterals.

- Highly motivated, with a good sense of what makes an interesting angle to a story.

- Excellent writing skills, as well as the ability to communicate and collaborate effectively.

- Should be able to merge ideas with co-writers / editors and other team members and have an attitude for knowledge sharing.

- The ability to consistently meet tight deadlines.

- Prioritizing and multitasking.

- Must hold a degree in the English language.

- Proven work experience in writing for social media.

Recruitment Process

- Online Application through the form on the BluOne website

- [Elimination Round] Written Test to check English Communication + Personality Tests

- Elimination Round] Introductory Online Interaction (30 minutes), to understand you as a person, your ambitions, your motivations, culture-fitment, attitude, etc.

- [Elimination Round] Online Interaction (45 minutes), to understand your work, philosophy, process, creative appetite, leadership skills, etc.

- [Elimination Round] Final Online Interaction with the Senior Management

- Extension of Offer Letter

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.