Blum - Content Writer (3-5 yrs)
Job Responsibilities :
1. Compose new content based on research & develop engaging content for online publication and in print to entice the target audience
2. Develop related content for multiple platforms, such as websites, email marketing, product descriptions, social media, newsletter, videos, and blogs
3. Create compelling titles, headlines & copy for all content based on content type
4. Assisting the marketing team in developing content for advertising campaigns.
5. Proofreading content for errors and inconsistencies.
6. Editing and polishing existing content to improve readability.
7. Conducting keyword research and using SEO best practices to increase traffic to the company website.
8. Utilize industry best practices and familiarity with the organization's mission to inspire ideas and content
9. Ensure all-around consistency (style, fonts, images, and tone)
10. Update website content as needed
Skills :
1. Proven work experience as a Content Writer
2. Portfolio of published articles
3. Experience doing research using multiple sources
4. Familiarity with web publications
5. Excellent writing and editing skills in English
6. Hands-on experience with Content Management Systems (e.g. WordPress)
7. Ability to meet deadlines
8. Strong attention to detail and ability to multi-task projects and deliverables
9. Tech-savvy with the ability to make complex technical matters easy-to understand even for non-technical people
10. Knowledge of digital marketing tactics, including SEO, email marketing and web analytics
11. Ability to work independently with little or no daily supervision
Required Candidate Profile :
1. Age : 25 years & above
2. Experience : 3-5 years as a Content Writer
3. Bachelor's degree in literature, journalism, marketing or related fields
4. Basic understanding of the marketing techniques & principles
5. Knowledge & Experience in digital tools - Content Management Systems
6. Proficient with the use of Microsoft Office
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