HR Manager at Blue Tokai Coffee Roasters
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Blue Tokai Coffee - Junior Community Manager (1-3 yrs)
A Community Manager is the face of a company, managing communications in both directions. This digital-savvy employee is responsible for all communications, PR, social media, events, and content creation, among other things.
It's a Web 2.0 communications role, incorporating online tools and in-person networking to create relationships and ultimately build the company's brand, both online and off.
This is what the role's responsibilities include:
1. Content creation - writing blog posts, articles, newsletters, communications materials, and material for social media channels
2. Social media marketing - creating, managing and growing the company's presence through blogs, Twitter, Facebook, and other strategically relevant online properties
3. Events and event planning - attending industry events in your city (often outside of 9-5 hours) and planning meetups for your community
4. Public relations - managing incoming media requests and building relationships with industry journalists; creating, executing and measuring media campaigns
5. Customer relations - the Community Manager is often responsible for customer support - answering questions however they come in (phone, e-mail, Twitter) and managing any online feedback forums.
6. Communications/marketing strategy - the Community Manager is responsible for creating strategic marketing/communications plans to provide direction for the company's public-facing communications
7. Business development - Depending on the company and depending on how senior the role is, a Community Manager can also be responsible for business development and sales
Qualifications:
Graduate/BS/MS degree in Marketing, Communications, English, or PR preferred.
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