HR at Blue Ribbon Media Group LLC
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Blue Ribbon Group - Manager - Digital Marketing (5-10 yrs)
Job brief :
- We are looking for a Digital Marketing - Manager to develop, implement, track and optimize our digital marketing campaigns across all digital channels.
Responsibilities :
- Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
- Develops digital marketing strategy by studying economic indicators, tracking changes in supply and demand, identifying customers and their current and future needs, and monitoring the competition.
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Identify trends and insights, and optimize spend and performance based on the insights
- Brainstorm new and creative growth strategies
- Plan, execute, and measure experiments and conversion tests
- Collaborate with internal teams to create landing pages and optimize user experience
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
- Instrument conversion points and optimize user funnels
- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
Requirements and skills :
- Degree in marketing or a related field
- Proven working experience in digital marketing
- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
- Experience in optimizing landing pages and user funnels
- Experience with A/B and multivariate experiments
- Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight,Omniture, WebTrends)
- Working knowledge of ad serving tools (e.g., DART, Atlas)
- Working Knowledge of Mailchimp and salesforce.
- Experience in setting up and optimizing Google AdWords campaigns - Excellent knowledge in SEO paid tools (SEMRush, AHREFS etc)
- Working knowledge of HTML, CSS, and JavaScript development and constraints
- Strong analytical skills and data-driven thinking
- Up-to-date with the latest trends and best practices in online marketing and measurement
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
