Job brief :

If you live and breathe digital marketing, we want to talk to you. We are looking for a Digital Marketing Manager to develop, implement, track and optimize our digital marketing campaigns across all digital channels.

Responsibilities :

- Develops digital marketing strategy by studying economic indicators, tracking changes in supply and demand, identifying customers and their current and future needs, and monitoring the competition.

- Develops digital marketing staff by providing information, educational opportunities, and experiential growth opportunities. Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.

- Designs, builds and maintains our social media presence.

- Contributes to marketing effectiveness by identifying short-term and long-range issues that must be addressed.

- Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).

- Identifies trends and insights, and optimizes spend and performance based on the insights.

- Brainstorms new and creative growth strategies through digital marketing.

- Plans, executes, and measures experiments and conversion tests.

- Collaborates with internal teams to create landing pages and optimize user experience.

- Utilises strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.

- Identifies critical conversion points and drop-off points and optimizes user funnels.

- Completes digital marketing department operational requirements by scheduling and assigning employees and following up on work results.

- Maintains digital marketing staff by recruiting, selecting, orienting, and training employees.

- Maintains digital marketing staff job results by counseling and disciplining employees; and planning, monitoring, and appraising job results.

- Develops digital marketing staff by providing information, educational opportunities, and experiential growth opportunities.

Requirements :

- BS/MS degree in marketing or a related field.

- Proven working experience in digital marketing.

- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns.

- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate.

- Experience in optimizing landing pages and user funnels.

- Experience with A/B and multivariate experiments.

- Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends, SEMRush, etc.)

- Working knowledge of ad serving tools (e.g., DART, Atlas).

- Experience in setting up and optimizing Google Adwords campaigns.

- Working knowledge of HTML, CSS, and JavaScript development and constraints

- Strong analytical skills and data-driven thinking.

- Up-to-date with the latest trends and best practices in online marketing and measurement.

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.