HR Manager at Blue Berry E-Services Pvt Ltd
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Blue Berry e-Services - Manager - Digital Marketing/Performance Marketing (2-4 yrs)
- Assist in the formulation of strategies to build a lasting digital connection with consumers
- Plan and monitor the ongoing company presence on social media (Twitter, Facebook, LinkedIn etc.)
- Optimize campaigns to maximize ROI with the help of A/B tests, data analysis, identifying trends, and analysis
- Launch optimized online adverts through Google AdWords, Facebook etc. to increase company and brand awareness
- Be actively involved in SEO efforts (keyword, image optimization etc.)
- Prepare online newsletters and promotional emails and organize their distribution through various channels
- Provide creative ideas for content marketing.
- Collaborate with designers to improve user experience
- Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)
- Acquire insight in online marketing trends and keep strategies up-to-date
Requirements :
- 2 - 5 years experience working in a similar position
- Tech-savvy with a prominent social presence on one or more networks
- Proven experience developing creative content for engagement
- Excellent written and verbal communication skills
- Working knowledge of popular analytic and social media management tools
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