Senior Manager - Human Resources at Bliss Chocolates India Private Ltd
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Bliss Chocolates - Lead - Digital Marketing (5-8 yrs)
- Develop and implement SEO and PPC strategies
- Create and manage link building strategies, content marketing strategies, and social media presences.
- Innovate and present new marketing platforms and strategies
- Develop engaging online content including clickbait, forums, videos, graphics, and blogs; monitor and analyse content success
- Forecast marketing campaign growth and ROI for marketing campaigns
- Manage email and social media marketing campaigns
- Contact, interview, and hire third party graphic designers, web designers, and videographers to create unique and engaging content
- Use Google Analytics, Google AdWords, and other relevant sites
- Drive traffic to company pages
- Develop and manage projects and team members, including delegating tasks, reviewing team member work, adhering closely to deadlines and to budget, developing and revising ideas, and implementing projects
- Keep abreast of new social media sites, web technologies, and digital marketing trends
- Implement these new technologies in developing campaigns and update current campaigns to include new information
- Working knowledge of HTML, CSS Strong analytical skills and data-driven thinking
- Working knowledge of implementation of UTM parameters / Google Tags to improve attribution and funnel metrics
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